Privacy policy

Last updated: December 16, 2025

Novida Labs ("we," "us," or "our") operates this store and website, including all related information, content, features, tools, products, and services to offer you a curated shopping experience (the "Services"). Powered by Shopify, we are committed to providing a seamless experience for you, our valued customer. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services or otherwise communicate with us. If there’s a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we refer to "personal information," we mean information that can identify or reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it cannot identify you. Depending on how you interact with our Services, we may collect or process the following categories of personal information:

  • Contact Details: Name, address, billing and shipping addresses, phone number, email address.
  • Financial Information: Payment card information, debit/credit card numbers, transaction details, and other payment-related details.
  • Account Information: Username, password, security questions, preferences, and settings.
  • Transaction Information: Products viewed, added to cart, purchased, returned, exchanged, or canceled.
  • Communications with Us: Information included in communications when you reach out to customer support or contact us directly.
  • Device Information: Information about your device, browser, IP address, and other unique identifiers.
  • Usage Information: Data about your interaction with our Services, including when and how you use or navigate the Services.

Sources of Personal Information

We collect personal information from the following sources:

  1. Directly from You: When you create an account, visit or use the Services, or communicate with us.
  2. Automatically: Through the use of cookies, tracking technologies, and your device when you interact with our products and Services.
  3. From Service Providers: Vendors or third parties we engage for technology, payment processing, customer support, and data analytics.
  4. From Partners and Other Third Parties: Partners and affiliates who may share information with us for marketing or operational purposes.

How We Use Your Personal Information

We use your personal information for the following purposes:

  1. Provide, Tailor, and Improve the Services: To perform our contract with you, process orders, fulfill transactions, manage accounts, arrange shipping, recommend products, and create a personalized shopping experience.
  2. Marketing and Advertising: To send promotional communications, ads, and offers via email, text, or postal mail, and display ads to you on the Services and third-party websites.
  3. Security and Fraud Prevention: To authenticate accounts, prevent fraud, secure your transactions, and protect against malicious activity.
  4. Communication: To provide customer support, respond to inquiries, and maintain our relationship with you.
  5. Legal Compliance: To comply with applicable laws, respond to legal requests, and enforce policies and terms.

How We Disclose Personal Information

We may share your personal information with third parties for legitimate purposes under the following circumstances:

  • Service Providers: Vendors, such as Shopify, who provide essential services like IT management, payment processing, shipping, data storage, and customer support.
  • Marketing Partners: We may share your information for targeted advertising, promotional services, and other marketing purposes.
  • Business Transactions: In the event of a merger, acquisition, or bankruptcy, your personal information may be transferred as part of the transaction.
  • Legal Obligations: To comply with requests from law enforcement or government authorities, enforce our policies, or protect our rights and users.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information on our behalf to improve and provide the Services. Information you provide to us is shared with Shopify and third parties, which may be located outside of the U.S. Shopify is responsible for the processing of personal information and for responding to your rights regarding your information. To learn more about how Shopify uses your personal information, please visit the Shopify Consumer Privacy Policy

Third-Party Websites and Links

The Services may contain links to third-party websites not controlled by us. We are not responsible for the privacy or security practices of those websites. We recommend reviewing their privacy policies before interacting with them.

Children's Data

The Services are not intended for children under the age of 18, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us to request its deletion.

Security and Retention of Your Information

While we strive to protect your personal information using industry-standard security measures, no method is completely secure. We cannot guarantee the absolute security of your data during transmission or storage. We recommend avoiding sending sensitive information via unsecured channels.

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including meeting legal, accounting, or reporting requirements.

Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Right to Access: Request access to the personal information we hold about you.
  • Right to Delete: Request that we delete your personal information.
  • Right to Correct: Request correction of any inaccurate personal information we hold about you.
  • Right to Portability: Request a copy of your personal information and transfer it to another service provider.
  • Opt-Out of Sale/Sharing: In accordance with applicable law, you may opt-out of the sale or sharing of your personal information for targeted advertising purposes.
  • Managing Communication Preferences: You can opt out of receiving promotional emails by following the "unsubscribe" link in our emails.

If you reside in the UK or EEA, you may also have the following rights:

  • Objection to Processing: Request that we stop or restrict processing your personal information.
  • Withdrawal of Consent: If we rely on consent to process your personal information, you have the right to withdraw consent at any time.

To exercise these rights, please contact us using the information below.

Complaints

If you have concerns or complaints about how we handle your personal information, please reach out to us. Depending on where you live, you may have the right to lodge a complaint with a supervisory authority or data protection agency.

International Transfers

We may transfer your personal information outside of the United States to countries that do not have the same data protection laws. We ensure that such transfers are carried out in accordance with applicable laws, including using standard contractual clauses or other legally recognized mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or to comply with legal or regulatory requirements. We will post the revised Privacy Policy on this page and update the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Novida Labs
Email: support@novidalabs.com